Endrock

Growth System

Growth Systems to Scale your Brand

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What we do

We apply a unique scientific model to brand scaling, in which we identify the highest leverage points within a brands product and/ or customer funnel, and apply rapid experimentation to “move the needle.”

Endrock provides
value and growth
across the entire
brand funnel.

  • Acquisition
  • Awareness
  • Retention
  • Acquisition

The Two-Step
Growth Process

STEP 1

Uncover correlation and causation of growth

Understand historical data, identify hypothetical correlations, and test those hypotheses to establish whether the correlation is statistically significant or not. In this phase, we pay particular attention to leading vs. lagging metrics, metrics on fire, and avoid vanity metrics.

This is a critical stage, as nearly all brands have a handful of factors which are directly causal of growth. If these factors are accurately discovered and later optimized, then growth is imminent.

STEP 2

Scale aggressively with rapid experimentation

With insights in hand, we approach stage 2 with a focus on speed and analysis. Our intention in the second stage is to execute ideation and experimentation fast to determine what impacts your brand most. We deploy a systemized cadence of 3 growth tests per week to assess our data-backed hypotheses. This approach gives our clients more learnings in a month than non-experimenting agencies can produce in one year.

A few Brands
We’ve Grown

Endrock
Unlocks Growth

The key to growing your brand comes down to understanding the value of all your metrics. To do that, the Endrock team analyzes your metrics to determine which of the 4 umbrellas they can be categorized under.

1. Non-critical vanity metrics
2. The metrics that matter
3. Metrics on fire
4. Causal versus correlated event metrics

Then we employ the
growth iteration loop

Growth loop methodology

Analyze load
Prioritize load
Test load
Ideate load
load

Growth Team

Every member in each of Endrock’s brand growth teams plays a pivotal role.

Growth lead

Sets ideation and execution pace. Communicates consistently with you. Talks to your customers to gather insights. Aggressive and fast-paced

Analytics lead/Data scientist

Constantly seeks out correlation and causation while filtering out vanity metrics. Always asking “what’s the next metric to be optimized?”

Front/Back-end developer

Interested in building MVTs to test and iterate on rather than time-consuming perfect features. Agile and quick sprint focused.

Execution lead

Ensures all moving pieces find their homes. Outreach-focused, sales-oriented. Talks to you alongside the growth lead.

UI/UX designer

Understands that user interaction is just as valuable as aesthetics. Measures work based on speed and designs MVTs rapidly.

FAQ′s

Does Endrock do the execution work?

Yes. The execution state includes all the work it takes to build what we’re testing for. That could include building new web pages, initiating CRO features on the site or app, generating new leads in a channel, or speaking with your customers to gather insights.

Who manages key factors day-to-day after discovering their value?

Your internal team or marketing agency. Once we’ve proven the value of key growth factors through analysis and execution, we hand the reins over to you.

Ready to put
us to the test?

Send us a note

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